The Rise of Neon: Advertising Signs That Glowed
The world of vintage advertising signs is rich with history and artistry, and few elements are as iconic as the vibrant glow of neon. Before dazzling digital displays, neon signage reigned supreme, transforming cityscapes and captivating consumers in a way few other forms of advertising could. This article explores the rise of neon in advertising signs and how its evolution intertwines with the broader story of collectible signs and antique advertising.
The Dawn of Electric Light and Advertising
While electric lighting existed before, the practical application of neon as an advertising medium truly began in the early 1920s. George Blackinton, an engineer at the French company Claude Neon, is credited with pioneering its use in the United States. Initially, neon signs were expensive and complex to produce, limiting them to larger businesses and major cities. Their initial impact was immediate – a vibrant, eye-catching alternative to traditional painted signs.
The Golden Age of Neon Signage
The 1930s and 1940s marked the golden age of neon advertising. Technological advancements made production more accessible, leading to an explosion of creativity and variety. Businesses clamored for neon signs to promote everything from gas stations and movie theaters to restaurants and department stores. The use of multiple colors, intricate designs, and animated elements became increasingly common. These signs weren't just functional; they were works of art, contributing significantly to the visual culture of the era.
The artistry of neon sign makers should not be understated. Skilled craftsmen bent and shaped glass tubes, meticulously layering colors and incorporating elaborate designs. They often collaborated with artists and graphic designers to create truly unique and memorable advertising pieces. Many of these original signs remain highly sought-after by collectors today.
Neon's Impact on Sign Collecting & Antique Advertising
The legacy of neon advertising signs extends far beyond their initial purpose. Today, these signs are treasured as collectibles, representing a tangible link to a bygone era. Their distinctive glow and unique designs make them stand out from other forms of antique advertising.
Several factors contribute to the value of vintage neon signs:
- Rarity: Signs from specific brands or locations are more valuable.
- Condition: Signs in good working order and with original paint are highly prized.
- Design: Unique and eye-catching designs command higher prices.
- Historical Significance: Signs associated with significant events or companies often have increased value.
Decline and Revival
The popularity of neon signs began to wane in the 1960s and 1970s, replaced by more economical and easily changeable fluorescent and LED signs. Many neon signs were dismantled and scrapped. However, in recent decades, there has been a significant revival of interest in vintage neon signage.
Collectors and enthusiasts are actively restoring and preserving these iconic pieces of advertising history, appreciating them not only for their aesthetic beauty but also for the stories they tell about American culture and commerce. The glow of neon continues to captivate, reminding us of a time when advertising was an art form.
